Brand Toolkit Materials
Client: California College of the Arts
2019

art direction
design
motion design
animation
project mangement

Art directed and developed (designed + animated) a handful of CCA brand items, including swag, email headers and footers, brand templates, dynamic logo intro’s, video bumpers and bugs, etc. In developing these resources, I created various internal and external toolkits and training materials for staff, faculty, and vendors to utilize.

Client: California College of the Arts
2018-2019

art direction
interaction design
responsive design
mockups

Main efforts concentrated on art directing the post design release of the site, providing recommends and solutions for improving usability and functionality of an 65% completed website—which meant making minor but thoughtful changes, providing responsive mobile and desktop mockups, and/or finding ways to add elements to the existing ecosystem, and improving the visual design overall.

Detailed design focus includes: Homepage re-envisioning for tableaus and copy, footer map and address additions with adjusted grid-based alignments and link-ability, newsroom search redesign with multi-level filter system, visualization of our partner logos, fine-tuning overlay effect details on hover links, planning ew interaction for the search tool on mobile and desktop without adding more elements, and making recommendations and mockups for the individual story (blog) modules used throughout the site.

To visit the live site, visit https://www.cca.edu

*All website photo content by Nickolas Leah Bruno, and Maggie Beasley.

Logo Design
Client: Park Parlor Hair Salon
San Francisco, CA
2016

design

Assisted my clients in creating a San Francisco-centric logo for their new business that was modern and simplistic, yet straightforward enough to be used as an icon in simplified platforms.

*Layout in signage photo was done by client.

Editorial Publication
Client: California College of the Arts

2017–2018

art direction
design
production

Collaborated with the editor and project manager to re-envision the colleges community magazine—including adjusting the format to a non-standard mailer size, re-designing for brand, and bringing in fresh, vivid artwork and colors to the pages in an “art school” style—alongside our clients and stakeholders who provided the content storytelling overall.

Available to view for free, digitally on ISSU:
Fall 2017 issue
Spring 2018 issue
Fall 2018 issue

National Portfolio Day hosted by CCA
Event Marketing and Collateral
Client: California College of the Arts
2019

initial concepts
art direction
design
client presentation
illustration
production

Art directed and designed (+ illustrated) a high volume of materials for this nationwide campaign. The goal was to create something flexible, vibrant, and extremely modular to accommodate any format— email, direct-mail, social blog, online banners, large-scale signage, way-finding, programs, name-tags—while also highlighting the SF area.

*All copywriting by Jackie Mantey (in designs).

Social Instagram Series Templates
Client: California College of the Arts
2018

art direction
design
template production
peer training

Partnered with brand manager to audit instagram story content needs, and then drove and implemented design to suite the various storytelling needs. Additionally setting up template files for each campaign, and training peers on usage.

Audio Shorts
Client: Elephant Talk Radio
2016-2017

visual concepts
storyboards
illustration
audio trimming
animation

Partnered with client and audio engineer to create simple animated visual imagery that partnered with experiential audio snippets, and present them in a colorful and succinct manner for digital use.

*Audio tracks by—Mix Messiah Productions

Client: Columbia Drainage Vector Control
2017

logo design
illustration
identity systems (minor)

A quick-turn project to refresh and modernize an outdated logo for readability, and awareness—for all types of use such as branded collateral (letterhead, envelopes, stickers), digital graphics and banners, window and location signage, and vehicle clings.

Event Promotion + Support Materials
Client: California College of the Arts
San Francisco, CA
2019

Collaborated with copywriter and project manager to creative concept, art direct, and design an integrated end-of-year campaign—made up of all the associated events—for the first time in the schools history. The design reflects the 3-dimensional vantage points from environmental theme used in the actual space of the exhibition, using color to differentiate the various sub-campaigns—like colored light being changed on a blank white wall.

Solely responsible for producing and driving momentum on the below deliverables:

Commencement Exhibition
- Email Design
- Large-scale Event Signage
- Social Graphics
- Posters + Postcards
- Event Programs
- Digital Banners
- Exhibition Vinyl Lettering
- Exhibition Window Clings
- Photobooth flipbook covers

Alumni Gift
- Package Design (Box + Sticker)
- Pin Design
- Felt Pennant Design
- Printed NoteCard

Commencement Ceremony
- Email Design
- Large-scale Way-finding
- Social Graphics
- Graduation Scroll
- Graduation Program
- Digital Banners

Hon Doc Reception
- Email Invite Design
- Digital Presentation Design
- Digital Banners

*Exhibition photography
by Nicholas Leah Bruno

Fundraising Event Marketing Materials
Client: San Francisco Zoo II

2018

design
production

This annual fundraising Gala, with a 70’s tropical disco theme was a quick-turn integrated campaign, ranging from printed and digital deliverables (flyers, posters, event signage and ticketing, social templates, emails, and digital banners), and supports the rehabilitation, and/or release of animals in association of the SF Zoo.

Personal work
2015-2019

art direction
photography

Inbound Marketing Collateral
Client: California College of the Arts
2017-2019

Art directed, designed, and produced various printed office collateral and external marketing pieces in collaboration with internal CCA stakeholders, including designing accompanying digital materials such as emails, digital banners, digital presentations, and social graphics.

External Marketing
Client: California College of the Arts
Admissions Dept.

2019

Partnered with marketing manager to optimize and present strategy to clients for refreshing and creating consistency for all organization-wide summer sub-program materials, including developing concepts with copywriters, providing initial art direction visuals and inspiration, sourcing photo-selects, and ultimately designing, typesetting, and providing production-ready files for all printed and digital materials needed to support each campaign.

Documentary Account Video
for Interactive Experience
Client: Reunion Tower
Produced at: L.inc Design
(In partnership with Stimulant)
2013

co-art direction
design frames
minor animation
parallax animation
image compositing
animation

*Art direction for video only, and not the interactive background of the experience UI screen (3d space).

Brand Training Guides and Video Walkthrough
Client: California College of the Arts
2019

layout
production

Spearheaded this personal initiative to consolidate internal knowledge and workflow standards into a simple, easy to read and follow quick guide that can be shared with partners—becoming imperative to the daily function and on-boarding process of the communications creative team, and external freelancers. The training guides are interactive PDF’s that pair with the video walkthroughs—and shorter versions available.

*Video not available for share

President’s Holiday Card
Client: California College of the Arts

2017

art direction
design
production

Admitted Student and Inquiry Email Campaigns
Client: California College of the Arts
2017–2019

responsive design
production
back-end hand-off
html/css hubspot coding (minor)

Provided initial art direction for brand consistency, and worked with copywriting and team to create content wireframes for initial concepts to present to clients and stakeholders. Then designed, prepped files for production, and assisted in minor html/css responsive template and email building as needed for project success.

Brand Design Materials
Client: Sungevity Solar Company
2016

Print + Digital Design
Presentation Design
Vehicle Wrap Design
Print Production
Photo Compositing

In Store Signage, OOH, Event Support
Client: Microsoft Store

2014
campaign development
initial concepts
art direction + design
Holiday toolkit development
12 Days of Deals toolkit development
asset development + production
3d production design

2015
co–art direction
12 Days of Deals toolkit development
photography selects
image compositing
creative asset development

Printed postcard, poster, and Newspaper ad
Client: Ex’pression College of the Digital Arts
2009

Concept + Design
Asset Illustration

Spec Logo Design
Client: Microsoft, eSports
Jul. 2016

Creative Concepts
Illustration + Sketches
Design
Asset Development

Brand Signage Refresh
Client: Microsoft Store
2016

Art Direction
Design
Asset Production
Image Compositing

Oracle Sparc T5
Client: Oracle

2013 Sparc Chip Demo
design + storyboards
frame-by-frame sequence animations

2013 Sparc Open
Initial design + storyboards
art direction on video edit

Graduation + Back-to-School Campaign Design
Client: Microsoft Store 
Jun. 2014-2015

Campaign Development
Art Direction + Design
campaign Toolkit
photo compositing
asset production

Creative lead on developing multi-platform graduation and back-to-school retail campaigns using storytelling and product-centric use-cases alongside leadership and client partners—while additionally driving and art directing final campaign visuals into in-store omni-channel deliverables through toolkit development, and hands-on peer training and oversight.

Brand Signage Refresh
Clients: Las Positas College
Crockett Family Vineyards
Posada Catering
2005

Concepts
Illustration
Design

YouthSpark Summer Camps
Client: Microsoft Stores
2014

design
art direction
campaign development

Event Digital Graphics + Social GIFs
Client: Hornblower SF
2017

design
animation

*Audio track and footage
property of Hornblower.

YouthSpark, Citizenship Initiatives
Client: Microsoft
Produced at: L.inc Design
2012-2013

video compositing
illustration
motion design
asset design

Genovation @NSM2012 Logo
Client: Genentech
(*final event logo not pictured)
2011

3d modeling
3d exploration

Printed Invite, RSVP Card, Email, Eventbrite Header
Clients: California College of the Arts
2019

Initial Concepts
Design
Production

Event Signage, and Digital Content
Client: Jessica McClintock
Flagship Store
2011

large-scale event Signage
digital banners
website product imagery
catalog product imagery
photo compositing

Blatner Hall Printed Invite and Email
*previously 75 Arkansas
Client: California College of the Arts
2019

design
production

personal artwork
2009-2013

watercolor (+salt)
colored ink
ink pen
charcoal
pencil
pen
acrylic

“Very Large Green Triangles” Experimental Music Video
Client: Matmos
Thrill Jockey Records
2012

recycled storyboarding
art direction + design
3d modeling + animation
photo + video compositing
Asset Production

*Final video edit by Ed Apodaca
animation by Danny Wang
produced by Donny McCormick

Album Package Design
Client: The Deadlies
(thedeadlies.com)
2010-2012

Design
Illustration
Print Production

Logo Design
Clients: RecSphere
2003

Concepts
Illustration
Design

Oracle World Screen Graphics
Client: Oracle
Produced at: L.inc Design

2012 Retail Bumpers
motion design
animation
particle animation
Minor animation
asset design

2011-2013 4xScreen Walk-in’s
design + storyboards
particle animation
minor animation

2011-2013 Sun Servers
product highlight design
motion design
asset design

Internal Marketing Videos
Client: Oracle
2011

motion design + storyboards
minor animation
illustration

Website Design (spec)
Client: L.inc Design
Produced at: L.inc Design

2013
concept
design

Product Pitch Video “CenterStage”
Client: Samsung
Produced at: L.inc Design
(In partnership with Stimulant)
2013

visual concepts
storyboard creation
ui design + interaction
art direction
co-director

Engagement Internal Promo Video
Client: InVision
Produced at: l.inc Design
2011

3d modeling
3d text tracking
3d camera animation

Pogo Toy Design + Cards
Client: Intuity Medical
Produced at: L.inc Design

2011 “Pogo Sticker Pack”
concepts
illustration
production

2011 “Holiday Card”
3d modeling
3d camerawork
photo compositing

Printed Marketing Collateral
Client: Nuance Communications

2010
design

Internal Marketing Videos
Client: Oracle

2011 “M2M”
visual concepts
storyboards
video compositing
minor animation

2012 “VM 3.0”
frame by-frame illustration
asset animation

2013 “Eloqua”
visual concepts
storyboards
art direction
minor animation
talent stand-in

Disc Golf Logos
Client: Deladisc
2008-2012

illustration
design
production

A series of tournament-based logo’s for an annual disc golf fundraising event, called the “Enduro Bowl,” held at De Laveaga Disc Golf Park, Santa Cruz, CA.

The tournament is directed and managed by Mark Karleskind (deladisc founder), and produced in collaboration with DDGA, and The Red Cross mobile food services. All profits for the event are for The Red Cross charities, or specific annual charity of choice.

Spec Logo and Label Design
Client: Eckert&Guthrie, Absinthe Buyers Guide
2014

illustration
design
typography

Printed Undergraduate Portfolio Guide Booklet
Admissions Tradeshow Materials
Client: California College of the Arts
2017

initial Concepts
product mock-ups
design
editorial layout
production

Partnered with the Admissions department to create a non-branded 4x4” takeaway for prospective students to assist in their college application journey. Using applicant artwork, and breaking down the the application information made this a very successful tool.

Cover background image adjusted by Kyle Kemp.
Copywriting by Jackie Mantey.

Early Student Work
Client: Myself and Ex’pression College
2007–2009

design
illustration
animation
audio recording
audio editing

*All music used in these productions was strictly for personal creative use for reviewing educational projects.