Graduation + Back-to-School Campaign Design
Client: Microsoft Store
Jun. 2014-2015
Campaign Development
Art Direction + Design
campaign Toolkit
photo compositing
asset production
Creative lead on developing multi-platform graduation and back-to-school retail campaigns using storytelling and product-centric use-cases alongside leadership and client partners—while additionally driving and art directing final campaign visuals into in-store omni-channel deliverables through toolkit development, and hands-on peer training and oversight.